Search engine optimization (SEO) is the process of optimizing your online content in order to increase the quality and quantity of your website traffic through organic search results. This makes search engines, like Google, Bing and Yahoo, to show your content as a top result for searches of a certain keyword.
What is Roofer SEO?
Many roofing companies operating in a localised area harm their business by accidentally competing on a national level. They compete with everyone, while they are not connecting with people located in their community. Others target broad industry keywords that have no chance of ranking well.
Roofer SEO, also called roofing SEO, is the process of optimizing your roofing company website content and other factors so that you appear at the top list of search engine results for specific keywords.
Simply put, your website shows up when people are looking for a roofer. With this, your website will be able to drive in more potential customers located in your community. Roofer SEO provides a strong supply of qualified leads by specifically focusing on targeting both industry and specific roofer service-related keywords in your local community. These leads are converted to higher profits.
What is Roofer SEO?
Many roofing companies operating in a localised area harm their business by accidentally competing on a national level. They compete with everyone, while they are not connecting with people located in their community. Others target broad industry keywords that have no chance of ranking well.
Roofer SEO, also called roofing SEO, is the process of optimizing your roofing company website content and other factors so that you appear at the top list of search engine results for specific keywords.
Simply put, your website shows up when people are looking for a roofer. With this, your website will be able to drive in more potential customers located in your community. Roofer SEO provides a strong supply of qualified leads by specifically focusing on targeting both industry and specific roofer service-related keywords in your local community. These leads are converted to higher profits.
SEO For Roofing Contractors
What are the Basics of SEO?
SEO consists of three basic parts.
On-page SEO concentrates on the optimization of your contents for things like keyword placement, images and videos placement, formatting your content for better readability.
Off-page SEO focuses on marketing steps that are done off your website in order to attract new visitors. It is essential for the search engine rankings of your website. It also builds your website authority. Off-page SEO uses backlinks. A backlink is like a validation of your website from another website.
Technical SEO has to do with the structure of your website. A solid technical SEO serves as a solid foundation for your website. It guarantees that search engines can find and crawl your website without problems.
How Does A Search Engine Work?When you search for a word on Google or any search engine, an algorithm runs to return the most appropriate and beneficial result.
To find the appropriate answer to your search, Google scans a long list of indexed pages. Relevancy, Authority and Usefulness are used to rank the pages by Google. These three factors determine which result is appropriate.
Relevancy
To find relevant web pages for searchers' requests, Google looks for pages that have related keywords to the search.
For instance, when a user searches for "roofing designs" they won't want to see result pages showing "how to fix a leaky roof". Google shows result pages that have the roofing design as their keyword.
Millions to billions of web pages can be relevant to a search request. The keyword " roofing designs" yielded a result of 1.93 billion webpages.
How then does Google rank the most relevant pages at the top? This is where the other two factors come into play.
Authority
Just like how it sounds, the authority has a lot to do with determining the inclusion of a website in a search result page. Authority is used to determine if the content of a webpage is accurate and trustworthy.
How then is a web page authority determined by Google?
Google judges a webpage authority by the number of quality backlinks the page gets. A backlink is a link from other pages which validates a page.
Hence, the more relevant links pointing to a page from other websites, the higher the webpage authority and the higher the page will rank. So, more relevant backlinks equal higher ranking.
Usefulness
If the content is relevant and authoritative is it useful? A piece of content on a web page may be relevant and authoritative, but Google will not rank it at the top of search results if it is not useful.
There is a clear difference between higher quality content and useful content. The usefulness of web content is determined by the User Experience Signals.
For instance, if you search for "how to repair leaky roofs" and you got two results. The first search result you clicked on (Result A) is written by a prominent roofing company. The content has high quality and a lot of links directing to it (backlinks).
However, Result A is full of jargon that can only be understood by experienced roofers and the content is not organized. Compared to another page result (Result B). Result B is written by someone new to roofing and it has only a few backlinks. Regardless, this webpage content is well organized and easy to understand by anyone without roofing experience.
Result B will be termed more useful than Result A. Although result B doesn't have the same level of authority as Result A, Google may rank it higher than Result A.
User Experience Signal is determined by user’s interaction with search results. If Google observes that people like a particular search result (based on the algorithm), such pages will get more ranking.
How Does SEO Services Help Roofers?SEO services can help your roofing business through 3 major ways.
Selecting Your Roofing SEO Strategy and Keywords
Your SEO strategy is determined by the keywords and your target audience. Your website will only rank in search result pages for keywords that are closely related to your web pages. So, it is important you decide on the keywords you want to target and build your content around it.
SEO consists of three basic parts.
- On-page SEO
- Off-page SEO
- Technical SEO.
On-page SEO concentrates on the optimization of your contents for things like keyword placement, images and videos placement, formatting your content for better readability.
Off-page SEO focuses on marketing steps that are done off your website in order to attract new visitors. It is essential for the search engine rankings of your website. It also builds your website authority. Off-page SEO uses backlinks. A backlink is like a validation of your website from another website.
Technical SEO has to do with the structure of your website. A solid technical SEO serves as a solid foundation for your website. It guarantees that search engines can find and crawl your website without problems.
How Does A Search Engine Work?When you search for a word on Google or any search engine, an algorithm runs to return the most appropriate and beneficial result.
To find the appropriate answer to your search, Google scans a long list of indexed pages. Relevancy, Authority and Usefulness are used to rank the pages by Google. These three factors determine which result is appropriate.
Relevancy
To find relevant web pages for searchers' requests, Google looks for pages that have related keywords to the search.
For instance, when a user searches for "roofing designs" they won't want to see result pages showing "how to fix a leaky roof". Google shows result pages that have the roofing design as their keyword.
Millions to billions of web pages can be relevant to a search request. The keyword " roofing designs" yielded a result of 1.93 billion webpages.
How then does Google rank the most relevant pages at the top? This is where the other two factors come into play.
Authority
Just like how it sounds, the authority has a lot to do with determining the inclusion of a website in a search result page. Authority is used to determine if the content of a webpage is accurate and trustworthy.
How then is a web page authority determined by Google?
Google judges a webpage authority by the number of quality backlinks the page gets. A backlink is a link from other pages which validates a page.
Hence, the more relevant links pointing to a page from other websites, the higher the webpage authority and the higher the page will rank. So, more relevant backlinks equal higher ranking.
Usefulness
If the content is relevant and authoritative is it useful? A piece of content on a web page may be relevant and authoritative, but Google will not rank it at the top of search results if it is not useful.
There is a clear difference between higher quality content and useful content. The usefulness of web content is determined by the User Experience Signals.
For instance, if you search for "how to repair leaky roofs" and you got two results. The first search result you clicked on (Result A) is written by a prominent roofing company. The content has high quality and a lot of links directing to it (backlinks).
However, Result A is full of jargon that can only be understood by experienced roofers and the content is not organized. Compared to another page result (Result B). Result B is written by someone new to roofing and it has only a few backlinks. Regardless, this webpage content is well organized and easy to understand by anyone without roofing experience.
Result B will be termed more useful than Result A. Although result B doesn't have the same level of authority as Result A, Google may rank it higher than Result A.
User Experience Signal is determined by user’s interaction with search results. If Google observes that people like a particular search result (based on the algorithm), such pages will get more ranking.
How Does SEO Services Help Roofers?SEO services can help your roofing business through 3 major ways.
- It can help you create a better user experience for your website visitors. SEO compels you to take a crucial look at your website's content and the services you offer. With this, there will be an improvement in the amount of value your visitors get from your website.
- It also helps you rank higher for buyers search terms. Using relevant researched keywords across your website will make you rank higher in search engine result pages (SERP). SEO for your roofing business will make users click more on your website listing to see what your company is all about. And with quality and relevant content, your website generates more leads over time. With your ability to convert leads to customers, you will accrue more profit.
- It builds your company reputation. Your company website frequently listed at the top of the search results will not only make you more visible. It will make you more credible from a researcher's perspective.
Selecting Your Roofing SEO Strategy and Keywords
Your SEO strategy is determined by the keywords and your target audience. Your website will only rank in search result pages for keywords that are closely related to your web pages. So, it is important you decide on the keywords you want to target and build your content around it.
Roofer SEO Service
The audience you want to target plays a significant role in determining the success of your campaign. If you target customers in the wrong location and demographic, you will get leads that cannot be converted to customers.
Gather Data on Roofing Niche
The very first step to your roofing SEO is to gather data as much as possible. The more data you are able to get, the easier it will be to rank your roofing website.
Choosing Your Keywords
The keywords you are to rank for is dependent on what people are searching for. You need to figure out keywords that are related to roofing. The first type of keyword you should target is a general keyword.
General keywords will include the most common terms that users will search. Examples include
Combining general roofing keywords combined with location, such as " roofing in San Diego" will bring in targeted traffic on your site.
The second keyword type that you should target is specific keywords. Customers who search for specific services rather than general roofing terms will be able to find your website.
For instance, a user may search for "gutter repair in New York City" which many roofing companies offer. Leads from specific keywords tend to convert at a very high rate into clients.
However, to get a quality SEO service, you need to hire a professional SEO company to do the work for you. This will save you from the stress involved in the SEO processes. Contact Super Contractor SEO today to get your Roofing Company’s SEO and marketing done right the first time!
Learn more about our SEO Service For HVAC Contractors.
Gather Data on Roofing Niche
The very first step to your roofing SEO is to gather data as much as possible. The more data you are able to get, the easier it will be to rank your roofing website.
Choosing Your Keywords
The keywords you are to rank for is dependent on what people are searching for. You need to figure out keywords that are related to roofing. The first type of keyword you should target is a general keyword.
General keywords will include the most common terms that users will search. Examples include
- Roofing
- Roofer
- Emergency Roofer
- Roofing Contractor
- Roof Repair
- Roofing Services
- Commercial Roofer
- Roofing Service
- Re-Roof
Combining general roofing keywords combined with location, such as " roofing in San Diego" will bring in targeted traffic on your site.
The second keyword type that you should target is specific keywords. Customers who search for specific services rather than general roofing terms will be able to find your website.
For instance, a user may search for "gutter repair in New York City" which many roofing companies offer. Leads from specific keywords tend to convert at a very high rate into clients.
However, to get a quality SEO service, you need to hire a professional SEO company to do the work for you. This will save you from the stress involved in the SEO processes. Contact Super Contractor SEO today to get your Roofing Company’s SEO and marketing done right the first time!
Learn more about our SEO Service For HVAC Contractors.
